No products in the cart.
Search Engine Land » SEO »
Blog posts are the most common content type found in the top 5 Google positions, a new study has found.
Why we care. Multiple CTR studies show most organic clicks go to the top 5 positions on Google Search (around 69% to 74%). So prioritizing the types of content Google rewards with more visibility is only logical.
By the numbers. Blog posts are the most prevalent content type in the top 10 positions of Google Search, excluding home pages, according to a study by enterprise SEO platform BrightEdge. Blog posts appear:
BrightEdge determined content types for 23,785 of the pages analyzed in the top 10 – and 3,254 were blogs. The 19% figure excluded the homepages, which accounted for 28% of the total.
But. Blogging won’t deliver visibility or organic traffic without a strategy. The content you publish must be useful or helpful to searchers.
Dig deeper. How to write a blog post that wins in 10 steps
What BrightEdge is saying. To be successful in this new world of generative AI content creation, you will need a deep understanding of your audience, according to Jim Yu, BrightEdge founder and executive chairman.
About the data. The findings are based on a dataset of 10,000 keywords with various intents, across 10 industries (banking, insurance, retail, software, higher education, real estate, advertising/marketing, manufacturing, travel/hospitality and industrial machinery). Data was collected in August.
Blogs remain popular. Yes, despite all the hype around video content (which is huge) people still read blogs.
Dig deeper. How to survive and thrive in a Google helpful content world
New on Search Engine Land
About the author
Get the daily newsletter search marketers rely on.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
Online Feb. 28-29: SMX Master Classes
Online June 11-12: SMX Advanced
Online Nov. 13-14: SMX Next
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
April 15-17, 2020: San Jose
Leverage AI-driven SEO to Increase Traffic, Revenue and Online Reputation
Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud
The State of SEO for 2024: Are you AI-Ready?
Customer Data Platforms: A Marketer’s Guide
Marketing Automation Platforms: A Marketer’s Guide
Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Navigating the Digital Experience Landscape
Meet your new AI-powered marketing assistant!
Get the must-read newsletter for search marketers.
© 2024 Third Door Media, Inc. All rights reserved.
Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the leading Search Engine Optimization digital publication.