No products in the cart.
Search Engine Land » SEO »
Google is now rolling out links to webpages within the Search Generative Experience AI-powered answers.
You will see the AI-powered overview answers have these down-arrow icons; when you click on them, Google will show you the relevant webpages used to help form that part of the answer.
What it looks like. Here is a screenshot of an example of what this feature looks like:
Google also shared a GIF showcasing how it works:
Previous tests. Google started testing links within AI-generated answers in SGE in three different formats earlier this month. Google paused the test 16 days later, but continued testing the down-arrow cards test. Now, Google has decided to go with the down-arrow format with link cards.
Google said it will continue to test various formats:
Launching in Japan and India. Google also said that SGE is launching as a beta in more countries and languages, including Japan and India. While Japanese users will be able to use generative AI capabilities in their local language, Google said in India users will be able to use SGE in English and Hindi.
Listen. Google said SGE will also allow users to listen to the results “so users can simply speak their query instead of typing it and listen to the responses, which are both popular preferences in both countries,” Google wrote.
Ads. Ads will remain to be seen in the dedicated spots in the SGE AI-generated answer interfaces.
Early data from SGE. Google also shared some generic feedback on its “earliest experiments” with SGE.
Why we care. It is great to see Google officially add links to webpages in the SGE AI-powered answers. The lack of citations has been frustrating for search marketers, publishers and searchers in general. Google added it will continue “prioritizing approaches that continue to drive traffic to relevant websites.”
New on Search Engine Land
About the author
Get the daily newsletter search marketers rely on.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
March 15-16, 2023: SMX Munich
Online Aug. 16-17: SMX Master Classes
Online Nov. 14-15: SMX Next
Start training now: SMX Advanced
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
April 15-17, 2020: San Jose
AI-Powered Marketing in 2024: A Playbook for Success
From Overworked to Optimized: Expert Tips for a Productive and Balanced Team
Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies
Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Enterprise Account-Based Marketing Platforms: A Marketer’s Guide
Enterprise Marketing Work Management Platforms: A Marketer’s Guide
Why Not Both? The Path to CTV Advertising Greatness Begins at the Top (and Bottom).
Meet your new AI-powered marketing assistant!
Get the must-read newsletter for search marketers.
© 2023 Third Door Media, Inc. All rights reserved.
Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the leading Search Engine Optimization digital publication.