sel logo
Search Engine Land » SEO »
Google’s new Search Generative Experience now can not just show images in the AI-generated answer but also can show playable videos. “Over the next week, you’ll begin to see videos within some overviews where it’s helpful to see something in motion,” Google wrote.
What it looks like. Google sent us a screenshot for a query on [how to get stains out of marble type] that shows a video embedded directly in the AI-generated answer. You can click on the image to enlarge it:
More improvements. Google also confirmed rolling out links in the AI-generated answers, something we covered yesterday. “To help you better understand how recent the information is from these web pages, we recently added publish dates to each link,” Google wrote. Google added will continue “to experiment with new, easier ways for people to find web pages that support information in AI overviews.”
Google also said it will continue to make speed improvements to these AI-generated answers, after significantly improving the speed of the answers in early June. Google said, ” we’re continuing to experiment with new, easier ways for people to find web pages that support information in AI overviews.”
Why we care. If you create videos, your videos, in addition to images, can now show up in these AI-generated answer sections within the Search Generative Experience. Plus, as we said yesterday, having links directly in these answers can help generate more traffic to your site. Finally, faster answers means more searchers will consume these answers, instead of scrolling past them if they do not load fast enough.
Related stories
New on Search Engine Land
About the author
Related topics
Get the daily newsletter search marketers rely on.
See terms.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
March 15-16, 2023: SMX Munich
Online Aug. 16-17: SMX Master Classes
Online Nov. 14-15: SMX Next
Start training now: SMX Advanced
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
April 15-17, 2020: San Jose
AI-Powered Marketing in 2024: A Playbook for Success
From Overworked to Optimized: Expert Tips for a Productive and Balanced Team
Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies
Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Enterprise Account-Based Marketing Platforms: A Marketer’s Guide
Enterprise Marketing Work Management Platforms: A Marketer’s Guide
Why Not Both? The Path to CTV Advertising Greatness Begins at the Top (and Bottom).
Meet your new AI-powered marketing assistant!
Get the must-read newsletter for search marketers.
Topics
Our events
About
Follow us
© 2023 Third Door Media, Inc. All rights reserved.
Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the leading Search Engine Optimization digital publication.
source
