0
Your Cart
No products in the cart.

sel logo
Search Engine Land » SEO » Google launches Perspectives, About this author and more ways to verify information
Google is officially rolling out some new features designed to help searchers better and more easily verify information within the search results.
What’s new. Google is:
Let’s dig in.
About this result expands globally: The Google About this result feature, which launched in 2021 to help searchers learn more about the sources and sites they see in Google Search, is now expanding to all languages. If you don’t see it yet, you should within the next few days.
By clicking the three dots next to most search results, you can learn more about where the information is coming from and how Google determined it would be useful for a query
Perspectives. Google has been testing Perspectives in Google Search since August 2022 and now it is rolling out in the English US results. The Perspectives carousel will appear below Top Stories and showcase insights from a range of journalists, experts and other relevant voices on the topic you’re searching for.
Here is what it looks like:
About this author. The About this author will be in the About this result. Now when people tap on the three dots readers will be able to find more information about the background and experience of the news voices surfaced on Google Search, Google explained.
So maybe your authors might matter a bit more with this feature?
Access to About this page. Google also said it is making it easier to access the About this page feature. You can now type in the URL of the organization in Google Search and information from About this page will populate at the top of the Google Search results.
You’ll be able to quickly see how the website describes itself, what others on the web have said about the site and any recent coverage of it.
Here is how it looks:
Why we care. Google is now surfacing more information about your site and its authors. That makes demonstrating that you’re an authority on the topics you write about even more important. On-page elements like “about this site” statements and author bios have become more important to your Google rankings and user trust in general.
Not only that, Google can surface other perspectives around topics that already are ranking well in top stories, which gives publishers and content creators more visibility within the Google Search results.
Dig deeper. Read Google’s official announcement: Five new ways to verify info with Google Search.
Related stories
New on Search Engine Land
About the author
Related topics
Get the daily newsletter search marketers rely on.
See terms.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
March 15-16, 2023: SMX Munich
Online Aug. 16-17: SMX Master Classes
Online Nov. 14-15: SMX Next
Start training now: SMX Advanced
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
April 15-17, 2020: San Jose
AI-Powered Marketing in 2024: A Playbook for Success
From Overworked to Optimized: Expert Tips for a Productive and Balanced Team
Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies
Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Enterprise Account-Based Marketing Platforms: A Marketer’s Guide
Enterprise Marketing Work Management Platforms: A Marketer’s Guide
Why Not Both? The Path to CTV Advertising Greatness Begins at the Top (and Bottom).
Meet your new AI-powered marketing assistant!
Get the must-read newsletter for search marketers.
Topics
Our events
About
Follow us
© 2023 Third Door Media, Inc. All rights reserved.
Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the leading Search Engine Optimization digital publication.

source