• designs@franksgraphic.com
  • +91-77085-77727
0
Your Cart
No products in the cart.

sel logo
Search Engine Land » SEO » Google confirms related search operator is going away
Google is removing support for the related search operator, a special search command where Google can tell you what other websites are related to another site.
Danny Sullivan, Google’s Search Liaison, confirmed via Twitter the related search operator is going away, saying:
What is the related search operator. The related search operator allowed you to type in the Google search box, for example, [related:https://www.google.com/] and Google would return related websites to that URL. Google’s old help documentation said:
“Google determines the relatedness of URLs by comparing multiple factors, such as the entities mentioned on the page and the general category of the page.”
It’s going away. I noticed this morning that Google removed the operator from its help documentation and then asked Google if the related search operator was going away. Google confirmed it is indeed going away, although, it currently seems to return results.
Sullivan added that it was rarely used anyway.
Alternatives may come back. Sullivan added:
What and when that might be is unknown.
It begs the question, Google’s SGE can and does provide an AI snapshot answer to answer that question. So is the related search command needed?
Here is what the related search operator looks like for this site:
Why we care. If you use the related search operator for SEO and search marketing research, you may need to find an alternative solution going forward. Maybe AI search engines like Google SGE, Bard, Bing Chat, ChatGPT or others might be able to help.
Related stories
New on Search Engine Land
About the author
Related topics
Get the daily newsletter search marketers rely on.
See terms.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
March 15-16, 2023: SMX Munich
Online Aug. 16-17: SMX Master Classes
Online Nov. 14-15: SMX Next
Start training now: SMX Advanced
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
April 15-17, 2020: San Jose
AI-Powered Marketing in 2024: A Playbook for Success
From Overworked to Optimized: Expert Tips for a Productive and Balanced Team
Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies
Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Enterprise Account-Based Marketing Platforms: A Marketer’s Guide
Enterprise Marketing Work Management Platforms: A Marketer’s Guide
Why Not Both? The Path to CTV Advertising Greatness Begins at the Top (and Bottom).
Meet your new AI-powered marketing assistant!
Get the must-read newsletter for search marketers.
Topics
Our events
About
Follow us
© 2023 Third Door Media, Inc. All rights reserved.
Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the leading Search Engine Optimization digital publication.

source