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Search Engine Land » SEO » Google CEO details how Chrome helped grow Google Search
Google knew as far back as 2010 that Google Chrome would help drive more Google searches. We learned some exact figures today during testimony from Alphabet and Google CEO Sundar Pichai at the ongoing U.S. vs. Google antitrust trial.
“The correlation was pretty clear to see,” Pichai said, CNN reported. Pichai also said, via WSJ:
$26.3 billion. Meanwhile, we also learned Google paid $26.3 billion to be the default search engine on various browsers, platforms and devices, with the biggest share going to Apple. That was according to testimony from Prabhakar Raghavan, a Google senior VP and head of Search, on Friday.
The Apple deal. It made “it very, very seamless and easy for users to use our services,” Pichai said, per WSJ. “We know that making it the default will lead to increased usage of our products and services, particularly Google search in this case. So there is clear value in that and that’s what we were looking for.”
Google vs. Microsoft. The never-ending rivalry came up during Pichai’s testimony at a couple of different points:
Europe has a choice. Speaking of choice screens, since the 2020 arrival of a search choice screen Microsoft Bing has seen no positive gains in market share in Europe. Here’s Google vs. Microsoft Bing search market share, as of September in Europe, according to Statcounter:
So, yes, Google has spent $26.3 billion to be the search default everywhere it wants. But Europe shows that on all platforms, where explicitly given a choice, people still overwhelmingly choose Google.
Why we care. It has been interesting to learn just how important Chrome has been to fueling Google Search through the years. Clearly, the Apple deal (and all the other default deals) are valuable to Google. But we’re still weeks away from knowing what this all means when we’ll finally get a verdict from Judge Amit Mehta.
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