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Buy on Google for Search and Shopping will shut down Sept. 26, the company announced today via an email sent to participating U.S. retailers.
While Buy on Google is ending, Buy on Google for YouTube will remain available for eligible U.S. merchants.
Why we care. Google says it is dropping Buy on Google to create a new “streamlined buying journey for shoppers” that makes it easier for retailers to sell on Google and YouTube.
What Google is saying. A Google spokesperson told Search Engine Land:
New pilot. We’re told that more merchants are already using Google’s new checkout pilot than Buy on Google. Google has created a new form if you’re interested in the new checkout pilot.
Here’s what we know about Google’s plan for a “more streamlined buying journey for shoppers,” according to this page:
The email. Here’s a copy of an email Google is sending to merchants today:
Building great checkout experiences is something we’re focused on, and are always evolving. We’re writing to inform you that, as of September 26, 2023, the current Buy on Google program will be ending in the United States. We have some new channels that we’re excited to be testing (more info below), however, we wanted to share some key details about Buy on Google.
We will continue to introduce new ways to optimize the way users navigate to checkout on our platforms, and look forward to continued engagement with our retail partners on other products such as our new checkout pilot and all other areas of collaboration through our tools, insights and training.
We’re excited about the streamlined checkout experience we introduced last year, wherein consumers who are ready to buy will have the option to go directly from a listing on Google to the checkout flow on your website. Once there, they will see the chosen product already in their shopping cart and can checkout on your site with whatever payment method they select. *Merchants using the new Google checkout feature see an improvement in gross merchandise value (GMV) between 1-10%
For any questions or support regarding terminating your participation, please contact our support team or reach out to your Google contact.
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