• designs@franksgraphic.com
  • +91-77085-77727
Your Cart
No products in the cart.

sel logo
Search Engine Land » PPC » Buy on Google program to shut down Sept. 26
Buy on Google for Search and Shopping will shut down Sept. 26, the company announced today via an email sent to participating U.S. retailers.
While Buy on Google is ending, Buy on Google for YouTube will remain available for eligible U.S. merchants.
Why we care. Google says it is dropping Buy on Google to create a new “streamlined buying journey for shoppers” that makes it easier for retailers to sell on Google and YouTube.
What Google is saying. A Google spokesperson told Search Engine Land:
New pilot. We’re told that more merchants are already using Google’s new checkout pilot than Buy on Google. Google has created a new form if you’re interested in the new checkout pilot.
Here’s what we know about Google’s plan for a “more streamlined buying journey for shoppers,” according to this page:
The email. Here’s a copy of an email Google is sending to merchants today:
Building great checkout experiences is something we’re focused on, and are always evolving. We’re writing to inform you that, as of September 26, 2023, the current Buy on Google program will be ending in the United States. We have some new channels that we’re excited to be testing (more info below), however, we wanted to share some key details about Buy on Google.
We will continue to introduce new ways to optimize the way users navigate to checkout on our platforms, and look forward to continued engagement with our retail partners on other products such as our new checkout pilot and all other areas of collaboration through our tools, insights and training. 
We’re excited about the  streamlined checkout experience we introduced last year, wherein consumers who are ready to buy will have the option to go directly from a listing on Google to the checkout flow on your website. Once there, they will see the chosen product already in their shopping cart and can checkout on your site with whatever payment method they select.  *Merchants using the new Google checkout feature see an improvement in gross merchandise value (GMV) between 1-10%
Learn More:
For any questions or support regarding terminating your participation, please contact our support team or reach out to your Google contact.
Related stories
New on Search Engine Land
About the author
Related topics
Get the daily newsletter search marketers rely on.
See terms.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
March 15-16, 2023: SMX Munich
Online Aug. 16-17: SMX Master Classes
Online Nov. 14-15: SMX Next
Start training now: SMX Advanced
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
April 15-17, 2020: San Jose
AI-Powered Marketing in 2024: A Playbook for Success
From Overworked to Optimized: Expert Tips for a Productive and Balanced Team
Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies
Enterprise Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Enterprise Account-Based Marketing Platforms: A Marketer’s Guide
Enterprise Marketing Work Management Platforms: A Marketer’s Guide
Why Not Both? The Path to CTV Advertising Greatness Begins at the Top (and Bottom).
Meet your new AI-powered marketing assistant!
Get the must-read newsletter for search marketers.
Our events
Follow us
© 2023 Third Door Media, Inc. All rights reserved.
Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the leading Search Engine Optimization digital publication.